Fair trade movement and no-stinky merino-wool T-shirts

Last weekend my partner and I went to A.S. Adventure in Luxembourg to buy some items on sale. I like that store where we can find nice outdoor products and I also enjoy meeting our sales-guy. Despite his wild punk appearance, he speaks gently and can always give us some excellent advice (in different languages, depending on the customer). He is a real pro! You know, business is about attractiveness and his main attraction is his competence. Last time he gave us a free lecture for about 30 minutes on merino wool shirts made by Icebreaker. He said he adores New Zealand, nature, and merino sheep. Although we did not receive any funding from Icebreaker for this blog, I am “keen to share it with you” (as they put it.)

They remark: “Icebreaker is a sustainable nature-centred clothing system based on our commitment to high animal welfare standards, ethical manufacturing techniques, and a transparent supply chain.” About the merino wool-made clothes production, they write: “This versatile fabric keeps you cool in hot weather and warms you up in cooler weather – making Lite a superb base layer in winter.” “Ultralite breathes as well as cotton but won't hold odour – so you can wear it for days without having to wash it.” According to our sales friend, it is OK without washing for 200 days or more. The less washing, the better the quality will remain. So, I visited their website.


Merino friend at A.S. Adventure LuxembourgEach garment has an unique “baacode” (as pronounced by merino sheep). If you type in your “baacode,” you can see the merino sheep that grew your garment, where it lives, and you get some insights directly from the growers and the family members ... the interviews are interesting and the videos and pictures of the spectacular landscapes of New Zealand, too (Remember the “Lords of the Rings” trilogy that received so many awards?). Well, this concept is fantastic and fits very well with the very unique products! We bought 5 merino shirts (which were not reduced in price) and their “baacodes” are:

  • 20817E578
  • FB06A86FC
  • EAC522A15
  • DD8E5D27B
  • 97F4BBBEE

In sum, by indicating who have taken care of their merino sheep and how their products have been processed and distributed by “a transparent supply chain,” they seek to improve the traceability of the products, greater transparency, sustainability, and equity within a market-based approach, if I am not mistaken. Admittedly, merino shirts are slightly more expensive than other shirts. But, we prefer their special sheep shirts to ones of synthetic fibers, made of petrol!


Hello, can I republish this

Hello, can I republish this article on my website if I link back here? - weight loss tips motivation

Yes, sure!

if your website promotes fair trade, don't hesitate :-)

me & my favorite merino advisor

a merino expertjust a little picture taken at the A.S. Adventure store at Howald (Luxembourg)... a way to thank my "merino personal advisor" who is BTW also keen on giving very precious information on many other outdoor products and activities... I believe that all these counsels come from a real practice of the adventure in the wild :-)

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